What picture comes to mind when you hear the word membership? Maybe it is Costco and the members only access to its massive warehouse. Maybe it is the library and the benefits of borrowing books and resources for your family. Maybe it is a fitness club and the access you gain to use their equipment through your membership. We’re familiar with these kinds of memberships. They are transactional. Both parties benefit. We pay a fee. They get the money. We get the benefit of access to what they offer.